Print Is Alive: The New Model

Newspapers and trade media have traditionally been critical communications channels for business marketers. The last two years have brought about news of hundreds of media outlets closing their doors as business professionals move from turning pages to logging online for industry coverage. The publications that remain have had to scramble to find new ways to overcome declining readership and reduced ad pages.

So, what are business media outlets doing to adjust? Join us as we learn about what two historically print-centered companies have done to keep businesses engaged, and offer valuable media channels through which advertisers can connect with their target audiences.

Don Henninger, Publisher – Phoenix Business Journal

The Phoenix Business Journal reaches tens of thousands of readers each week with exclusive, in-depth coverage of news that impacts Phoenix-area and Arizona businesses. Don Henninger has been publisher of the Business Journal since 2001, and has been a newsman in the Valley for 27 years.

Under his leadership, the Business Journal has seen increased demand for online news and content. The publication’s website is a resource that serves the latest breaking business news, updated throughout the day. In addition to its website, the Business Journal also offers email products including daily business news updates, the latest news from 17 industries, dozens of popular topics from around the nation and the latest networking and marketing alerts.

Before joining the Business Journal, Don held a variety of editing roles at the former Phoenix Gazette, which he joined in 1983. He was business, sports and managing editor until moving over to become managing editor of the Arizona Republic, where he served for two years before moving to the Business Journal. Prior to being publisher, he was editor of the paper for four years.

John Brooks, Director, Marketing Services – BPA Worldwide

BPA Worldwide, a not-for-profit organization since 1931, serves more than 2,800+ media properties. John Brooks has been the Director of Marketing Services with BPA Worldwide since July 2007 and is responsible for managing the daily activities of the US Marketing Staff. John joined BPA Worldwide in October 1991 as a field auditor and has held management positions in Internal Auditing, as well as directing the regional audit operations in the West, Midwest and Southern Regions.

Worldwide, BPA serves more than 1,700 B-to-B publications, more than 300 consumer magazines, 150 newspapers, 450+ websites, 50 events, email newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members.

Recently, BPA rolled out a Brand Reach^sm audit report to meet the demand for circulation verification of media in touch-points beyond print including digital and other online channels.

BMA Members: $20, Non-Members: $40